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Digital Marketing

Because the internet is fast becoming a significant resource in helping you reach out to your audience on a global scale, take time to create a strategy that dovetails into and helps drive your larger book marketing plans.

Black Lacquer helps you lever the playing field for the small to large players in the book publishing industry by developing these internet-based marketing services through the use of digital media that will boost your book sales.

Email Marketing
Easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.

Web Design Services

All of your book marketing efforts should lead back to your website. Let us create your brand and presence online.

Google Display Network
Advertise in two networks – place text ads in Google’s Search Engine Results or place text ads on a huge network of sites across the internet relevant to your book’s genre.

Google Search Marketing
Strategically place your ad in Google’s search results page and we will measure results through clicks.

Social Media Marketing
Establish, build and maintain an online presence that talks about your book to social media platforms such as Facebook, Twitter, Instagram and more. A Social Media specialist will create a digital marketing calendar and editorial calendar with a content automation system that will publish to all your channels.

Search Engine Marketing
Promote your book by redirecting your readers to your website, social media channels and online profiles by increasing your visibility through Google’s Search Engine Results Page primarily through advertising.

Contact us now if you want to become an internet superstar with your book’s internet marketing services.